Begin with the buyer’s questions
Clear surfaces matter, but clarity of information matters more. Buyers want to understand storage, outside space, condition and how the rooms connect.
Work with the available light
Photography and viewing times should respond to the home rather than follow a standard timetable. The most flattering hour is not always the most informative one.
Keep the presentation truthful
Good preparation reveals a home’s strengths without disguising its character. The aim is confidence, not perfection.
